Brand utilisation, packaging and labelling
Packaging and labelling are key means of identifying and selecting products and are
essential to maximising the potential customer base of a brand. However, regulations
are constantly changing and failure to comply with the legal requirements can have
adverse commercial consequences.
Haseltine Lake advise on:
- Packaging and labelling - guidance through the array of legislation in this area
from health and safety legislation to advertising and marketing regulations.
We advise owners of well-known brands and products as to what should be put
on packaging and labels.
- Product differentiation - differentiating your product from your competitors'
products. Advice in relation to third party rights whether trade marks, registered
designs or passing off rights.
- Brand structures - when and how to align primary and secondary brands in
relation to new product lines and ranges.
- Registered designs - their interplay with trade marks, and what type of protection
is appropriate to safeguard the identity of a product.
- Correct trade mark usage - maintaining brand distinctiveness and avoiding the
dangers of a trade mark becoming generic.
To find out more, choose one of our sectors from the left hand navigation,
or email us at advisor@haseltinelake.com.
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