Core IP activities: Trade Marks and Brands

The Trade Marks and Brands team at Haseltine Lake comprises:

• five trade mark attorneys
• a trade mark litigator
• an IP & Media solicitor
• a team of graduate trade mark administrators and paralegals

Our clients are in many different sectors, including food and drink, medical engineering, luxury goods, computer software, media and retail. We have built strong relationships with corporate counsel in household name companies and owner managers in small and vibrant UK companies, whose requirements and expectations for professional services may differ substantially.

We file in excess of 1000 trade mark applications each year. Our team of trade mark administrators is responsible for progressing all of the procedural aspects of the cases that we handle. Supported by specialist IP records software, they enable us to offer streamlined and cost-effective processes.

The core trade mark services carried out by our attorneys include:

• Searching - assessing prior rights and advising on freedom to use new brands. We do not just report problems but identify, explain and quantify risks.
• Advice on protecting brands - assessing registrability, devising appropriate strategies for protection.
• Registration of trade marks and designs - advising on the scope of applications.
• Prosecution of trade marks - arguing objections at examiner level and on appeal.
• Oppositions - prosecuting and defending oppositions at the UK and Community IP Offices, including consultation on case strategy, preparing evidence, and taking oral hearings.
• Brand leverage strategy - advice on best practice for maintaining brand integrity, tactical use of oppositions, consultation on trade mark infringement and passing off, and domain name proceedings.

To find out more, choose one of our sectors from the left hand navigation, or email us at advisor@haseltinelake.com.