Celebrating the success of the Shaun in the City trail

28 September 2015

We are delighted to have sponsored this year’s Shaun in the City - a ewe-nique charity arts trails across Bristol and London, organised by Wallace & Gromit’s Children’s Foundation.


Shaun in the City saw 120 giant Shaun the Sheep sculptures, created by artists, designers and celebrities, grazing in green spaces and iconic locations in both cities. The Shauns will go to auction in October to raise funds for The Grand Appeal and Wallace & Gromit’s Children’s Charity, supporting children in hospitals across the UK.

From 6th July to 31st August, the charity brought 70 b-ewe-tiful giant Shaun the Sheep sculptures, created by artists, designers and celebrities, to green spaces across Bristol for the public to enjoy. Back in spring, the first flock of 50 entirely ewe-nique Shauns - including Haseltine Lake’s Robo-Shaun - arrived in London on 28th March and made the capital’s pastures their home until 31st May. 


All 120 sculptures were united for two special exhibitions in September. The first Great Sheep Round Up took place in Bristol from 12th to 20th September, with all 120 sculptures on display, and another exhibition of the full flock was held in Covent Garden from 24th to 27th September. Wendy Mabbott and I, from the Haseltine Lake London team, were lucky enough to attend an exclusive reception at Brasserie Blanc in Covent Garden to celebrate the launch of the Great Sheep Round Up. It was great to see the colourful array of Shauns, who were much appreciated by the crowd at Covent Garden – particularly the children, who enjoyed playing with the dials and levers on our Robo-Shaun! This special event allowed us to raise a glass to the wonderful Shaun sculptures before they go to auction in October.

In support of Haseltine Lake’s overall sponsorship of the London leg of the Shaun in the City trail, many of the team took part in fun fundraising activities, including a “trailathon”, where we tracked down all the Shauns across London! We held a client event at Robo-Shaun’s home, the Royal Exchange, hosting more than 50 of Haseltine Lake’s London-based clients and industry associates, and to celebrate the Year of the Sheep, Haseltine Lake also held a Chinese New Year event in February. We have loved being involved in the campaign and look forward to seeing how well Robo-Shaun does in the auction!

Proceeds from the auction on the 8th October will benefit The Grand Appeal which funds pioneering medical equipment, facilities, and comforts for patients at Bristol Children’s Hospital. Proceeds from the London sculptures will benefit Wallace & Gromit’s Children’s Charity supporting children’s hospitals and hospices throughout the UK. You can watch all the action of the auction live as it happens, here.

Photo captions:

Top right – A large group of Shauns in Covent Garden

Bottom left – Wendy Mabbott and Frances Wilding from Haseltine Lake with Robo-Shaun

Frances Wilding

Frances Wilding


Our Expert
Frances Wilding
Frances Wilding
Location: London (UK)

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